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 LUMINA

Content creation and digital development project for the Lumina brand, combining feeds and stories with storytelling, educational, and aspirational content. The comprehensive strategy, focused on positioning, engagement, and conversion, along with the feed's color palette, reinforces the brand's identity and creates a coherent and harmonious style.

Role: Social media and content creator

Project type: Social media strategy, content creation and production

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Buenos Aires, Argentina

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